Privacy Policy

Last updated:

This Privacy Policy explains how Ligamentsradiant ("we," "us," or "our"), operating at ligamentsradiant.world and from Bösebergsvägen 19, 722 33 Västerås, Sweden, collects, uses, stores, and protects personal data when you use our website, purchase personalized morning routine systems, Dawn Blueprint coaching, or Ritual Kits, or otherwise interact with our services.

1. Data Controller

The data controller responsible for your personal data is Ligamentsradiant, reachable at Bösebergsvägen 19, 722 33 Västerås, Sweden, phone +46703263737. For privacy-related inquiries, contact us using the details on our Reach Out page. Email correspondence: contact@ligamentsradiant.world.

2. Scope of This Policy

This policy applies to personal data processed in connection with:

• Browsing and using ligamentsradiant.world;
• Submitting contact or order inquiry forms;
• Purchasing or receiving Dawn Blueprint personalized morning routine planning;
• Ordering Aurora Starter Kit, Nordic Flow Kit, or Västerås Atelier Kit products;
• Attending in-person sessions at our Västerås studio;
• Customer support, seasonal tune-ups, and follow-up communications.

3. Categories of Personal Data We Collect

Depending on your interaction, we may collect the following categories of data:

• Identity and contact data: name, email address, telephone number, delivery address in Sweden or abroad, and preferred communication language;
• Order and service data: kit selection, blueprint package type, appointment preferences, payment references, and correspondence related to your morning routine goals;
• Routine-related information you voluntarily provide: wake times, household context, energy patterns, and goals—used solely to design your personalized morning system;
• Technical data: IP address, browser type, device information, pages visited, and cookie identifiers as described in our Cookies Policy;
• Consent records: confirmation that you agreed to data processing when submitting forms or accepting cookies.

4. Legal Bases for Processing (GDPR)

Under the EU General Data Protection Regulation and Swedish supplementing legislation, we process personal data on the following bases:

• Contract performance: to deliver Ritual Kits, blueprint documents, coaching sessions, and related support you request;
• Legitimate interests: to improve our morning routine products, secure our website, prevent fraud, and conduct limited analytics, balanced against your rights;
• Consent: for optional marketing messages, non-essential cookies, and processing marked as consent on our contact form;
• Legal obligation: to retain accounting records and comply with tax and consumer laws in Sweden.

5. Purposes of Processing

We use personal data to:

1. Respond to inquiries about personalized morning routine systems and product availability;
2. Create, deliver, and update your Dawn Blueprint materials;
3. Process and ship Ritual Kit orders, including studio pickup arrangements;
4. Schedule and manage coaching or tune-up sessions;
5. Send service-related updates, such as shipping notices or appointment changes;
6. Meet legal, regulatory, and accounting requirements;
7. Analyze aggregated usage to improve kit contents and blueprint methodologies.

6. Sharing and Recipients

We do not sell personal data. We may share data with:

• Hosting and infrastructure providers that operate ligamentsradiant.world under data processing agreements;
• Courier and logistics partners for Ritual Kit delivery within Sweden;
• Payment processors when you complete a paid order, limited to transaction data;
• Professional advisors (legal, accounting) bound by confidentiality;
• Authorities when required by applicable law.

Where processors are located outside the EU/EEA, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

7. Data Retention

We retain personal data only as long as necessary for the purposes described:

• Contact inquiries: up to 24 months after last interaction unless a service relationship continues;
• Blueprint and coaching records: duration of service plus 36 months for reference and quality assurance;
• Order and invoice data: 7 years per Swedish bookkeeping rules;
• Cookie data: as specified in the Cookies Policy.

8. Security Measures

We implement appropriate technical and organizational measures, including HTTPS encryption on ligamentsradiant.world, access controls, and staff training, to protect data against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the Internet is fully secure; we encourage you to use strong passwords for any accounts we provide and to contact us promptly if you suspect unauthorized access.

9. Your Rights

If you are in the EU/EEA, you have the right to:

• Access your personal data and receive a copy;
• Request rectification of inaccurate data;
• Request erasure where processing is no longer necessary or lawful;
• Request restriction of processing in certain circumstances;
• Receive data you provided in a structured, machine-readable format where processing is based on consent or contract;
• Object to processing based on legitimate interests or for direct marketing;
• Withdraw consent at any time without affecting prior lawful processing;
• Lodge a complaint with Integritetsskyddsmyndigheten (IMY), the Swedish Authority for Privacy Protection.

To exercise these rights, contact us via the Reach Out page. We respond within one month unless complexity requires extension.

10. Children

Our morning routine products and website are directed at adults. We do not knowingly collect personal data from children under 16 without parental consent. If you believe we have received such data, contact us for deletion.

11. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects. Blueprint recommendations are prepared by human coaches using information you provide.

12. Third-Party Links and Embeds

Our site may embed Google Maps to show our Västerås location. Third-party services have their own privacy policies. We encourage you to review them when you leave ligamentsradiant.ddd.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our morning routine products, legal requirements, or practices. Material changes will be noted on this page with an updated date. Continued use after changes constitutes acknowledgment where permitted by law.

14. Contact

For privacy questions regarding Ligamentsradiant personalized morning routine systems or Ritual Kits, visit Reach Out or write to us at Bösebergsvägen 19, 722 33 Västerås, Sweden. Email: contact@ligamentsradiant.world.